'Racing for Radical Innovation: How motorsport companies harness network diversity for discontinuous innovation', written by Rick Delbridge (AIM Senior Fellow, Cardiff Business School) and Francesca Mariotti (AIM Associate, University of Stirling), summarises the research findings from a study into how the successful introduction of innovation in motorsport is organised and managed.
The motorsport industry is a good example of how creativity, engineering, manufacturing and support services can be combined to produce world class innovations. As such it offers potential lessons for other organisations seeking to become more effective at the kind of radical innovation that provides sustainable competitive advantage.
The primary focus of the research was the way the motorsport industry harnesses the power of diverse networks – networks outside the usual sphere that a firm operates within – to generate radical innovations. Over 50 in-depth interviews were conducted in motorsport organisations, including seven race car manufacturers, in France, Germany, Italy and the UK.
To read the report, please click here.
BBC news coverage of the report can be found here - http://news.bbc.co.uk/1/hi/business/8040312.stm