A free seminar at Cranmore Park, Shirley, Solihull from 10.00am – 2.00pm on Thursday 9th June 2011.
China is one of the largest emerging markets that offer enormous opportunities and growth for UK businesses who are looking for a new export market. As well as having the largest population of 1.5 billion people, China has also the second largest economy in the world.
Despite a slowdown in the economy in 2008, China continues to grow and in early 2009, UK and China began to strengthen business ties to work on the rapid growth in international trading which generated a rise in UK export for China by almost a third.
Why attend this event?
This seminar will provide an overview and practical aspects of exporting to China. It is aimed at businesses that are considering China as one of their export markets and would like to make most of the opportunities that China has to offer in order to increase their business and sales on an international perspective. Delegates will also get a chance to hear about IPR (Intellectual Property Rights) and Brand Protection.
IPR: Intellectual Property Rights refers to the ways in which original creations and the rights of their creators are protected. It is to ensure that a creation is not copied or used without permission and to protect the economic rewards of the creators.
Brand Protection: The implementation of strategies to reduce risk and liability from the effects attributable to counterfeiting, trademark infringement, tampering, black/grey market and sales
At this seminar, you will hear from:
- Charlotte Crowhurst – Partner - Potter Clarkson
- Stewart Ferguson – China Business Advisor, China-Britain Business Council
- Claire O’Brien – Associate - Wragge & Co
You will also be able to request a one-to-one appointment with speakers after the networking lunch.
Agenda:
10.00 Registration and coffee
10.30 Welcome by Karen Mercer-West of the Midlands World Trade Forum – Introductions and format of the morning
10.35 Market Development and Challenges – Stewart Ferguson
11.10 An introduction to getting IP protection in China – Charlotte Crowhurst
11.45 Coffee break
12.05 Aspects of IP enforcement – Claire O’Brian
12.35 Q + A/ Survey – Karen Mercer-West and Mark Eaton
13.00 Closing remarks by Karen Mercer-West and Mark Eaton - Networking lunch
From 13.30 Speakers are available for pre-booked one-to-one appointments
Event Location
Cranmore Park
Cranmore Avenue
Shirley
Solihull
B90 4LF
West Midlands
http://www.cranmorepark.co.uk/
To view the event flyer with the booking form, please click here
