15% Discount for all MIA Members
Prova TV is a new digital division that has been launched this week by MIA Member Prova, one of the country’s leading environment, technology and transport PR consultancies. Exploiting the increasing amount of opportunities made available by the internet and as the digital revolution shapes public relations practice, the new video production service is helping clients and local businesses to communicate directly, using live video content to tell their stories.
As an addition to the key mix of communications disciplines that Prova PR offers, the new service gives clients the capability to produce company video footage and multi-platform news releases as part of campaigns and marketing communications plans.
Prova TV’s David Price said: “Organisations are keen to harness the huge audiences that media websites enjoy, and many have come to realise that their ability to produce videos that a news website will use are currently limited.
“Prova TV allows our clients to communicate using video and multimedia, which can often be far more cost-effective than traditional methods of communication. Our industry knowledge, newsroom experience and relationships across the industry give us the ability to advise clients on how to communicate messages effectively.”
The new service utilises the Prova TV team of BBC trained cameramen and broadcast quality equipment to produce attention-grabbing and informative videos, for the purpose of increasing business awareness and driving traffic to websites.
Price comments: “The way information and news is accessed has changed dramatically and editors are now looking for powerful, engaging video news
releases to post to their sites. Media that were once the key source for breaking news are often relegated to analysing what has already been featured somewhere on the internet.”
With the average internet user viewing 182 online videos a month and with 82 per cent of all internet users viewing videos online, an effective video can be a hugely powerful tool.
To find out more about Prova TV contact David Price on 01926 776900 or email davidp@provatv.co.uk.
Prova TV is offering a 15 per cent early launch discount, applicable for all bookings made by 31st May 2010.
For more information visit www.provatv.co.uk
