Ford Motor Company has signed a multi-year deal to be the official car and truck of the National Hot Rod Association in the USA – the leading drag racing governing body.
“We welcome Ford Motor Company into NHRA’s family of official partners,” said Gary Darcy, NHRA senior vice president, sales and marketing.
“We are extremely excited to not only have such a strong brand as our official car and truck, but more importantly provide our fans with an opportunity to not only experience what Ford has to offer but ultimately drive one.”
Brian Wolfe, director, Ford North America Motorsports, said: “We’re very excited to be partnering with NHRA on this programme. We see this as a very good business proposition in terms of being able to actively reach out at-track and online to the NHRA fan base in ways that we haven’t been able to do in recent years.
“We’ll be able to allow that fan base to see and experience some of our great new products at-track while also partnering with the successful Motorcraft and Quick Lane programme to give fans a look at the total Ford ownership experience.”
The Ford Motor Company has long been involved with drag racing at Sportsman and Professional levels, winning numerous championships as well as instigating in-car safety measures including Blue Box crash sensors.
In addition to providing the trackside support vehicles, Ford and NHRA will unveil extensive activation programmes in the coming months to drive business both at Ford dealerships and NHRA Full Throttle Drag Racing Series events.
“NHRA provides a unique platform for companies, like Ford, to reach out in a very personal way to our very loyal fan base,” Darcy said. “The initial plans we have discussed with the brand will provide a great opportunity for Ford to expose their products to our fans while at the same time get the NHRA brand out to general consumers through Ford’s extensive dealer network.”
