The Formula One season starting in Bahrain on Sunday is meant to herald an era of austerity, fuelled by cost cuts and restraint.
However, more than a quarter of companies in the UK’s motorsport industry are set to hire more staff in the next 12 months.
That contradiction, highlighted in a recent survey by the Motorsport Industry Association, underlines how last year’s financial turmoil, which led to sponsors and manufacturers leaving the sport, has unexpectedly benefited the industry.
Adapted from FT.com, please click here to read the full article.
