The Motorsport Alliance was unveiled on Monday evening (21 July 2008) at the House of Lords Summer Reception in the presence of Lord Astor of Hever and members of the All Parliamentary Motor Group.
The Motorsport Alliance is a new, joint initiative between the Motor Sports Association (UK governing body of four wheel motor sport), the Auto Cycle Union (UK governing body of two wheel motorcycle sport) and the Motorsport Industry Association (the UK’s industry association for motorsport).
The Motorsport Alliance will allow the MSA, ACU and MIA to speak, when appropriate or necessary, on behalf of the whole of UK motorsport - with a single voice. The Motorsport Alliance aims to improve liaison and understanding with government departments, regional authorities, devolved administrations and representative bodies. The three member organisations will formulate joint communications and strategies for the benefit of UK motorsport and its industry and communicate these to this influential audience.
“We have always worked closely with the ACU and the MIA on a variety of issues, but formalising this relationship between the three parties will provide a recognisable body for greater strength and a common voice when it is most needed,” said Colin Hilton, Chief Executive of the MSA.
“The ACU is delighted join the MSA and MIA in this very positive development for British motorsport. This partnership between the National Governing bodies of our sport and the industry which supports it will allow motorsport to deliver a single, strong and informed message when the issues demand it,” said Dave Luscombe, Business Development Manager of the ACU.
“We are pleased to support this excellent, long overdue initiative as our member companies service and supply all UK motorsport and we need to speak from a collective position of strength on relevant issues,” said MIA CEO, Chris Aylett.
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