PRI's Fast Tips
The economy is what it is, so now, the trick is how to change your approach, so your focus, energy and effort are put toward one goal: getting the maximum opportunities for business.
Perception & Attitude:
It is a fact that companies can increase market share in a down economy. They can even grow in size. In these times, it is tempting for the spirit of a company to move from the marketing department to the accounting department, but that is the surest way to lose the market share battle. Yes, control costs, but stay on the throttle when it comes to new customers! Now is the time to put on the pressure to attract new business, develop new markets, reach international audiences and nurture your existing customers.
Customers would like to see evidence that you are truly partners with them in meeting the challenges of today. Make sure your customers feel you are on their side and offer them incentives to purchase. Give them choices. At the same time, make sure they realize that your company's outlook is bright, you are rock solid, you are stable, and you will be here for the long haul.
Realize that chaos creates opportunity, and many successful businesses have benefited greatly from difficult times. Competitors may be going out of business or develop huge lead times in delivering products, leaving market share up for grabs. By strengthening your advertising materials and your marketing efforts, you can rise above the competition and gain market share.
At PRI, we speak with thousands of companies every year and we have the privilege of learning what is working in the marketplace and what is not. The number one rule across the board for success in business (in good times and challenging times) is to remain aggressive, and commit to strong and consistent sales & marketing efforts.
Director of International Sales & Marketing
Performance Racing Industry
31706 South Coast Highway
Laguna Beach, CA 92651-6974 - USA
Phone: +1 949 499 5413 (ext 3007)
Fax: +1 949 499 9521
22nd PRI Trade Show, Orlando, Florida, December 10-12, 2009