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MIA  MOTORSPORT INDUSTRY ASSOCIATION

Prova PR offer ALL MIA members a discounted, exclusive tiered PR service for Autosport International

25 Oct 2012

Exhibiting at Autosport International in January?

Spending all your time worrying about new products and the stand, whilst still trying to run and manage the business?
If so, you may overlook the main ingredient to sales success at this busy show... driving people onto your stand!

Publicity isn’t just for big firms, it’s even more critical for smaller businesses

Great media coverage for your company will drive your business forward - if you want to attract more motorsport enquiries, good PR will do it for you. As Prova are the MIA’s Communications Partner, we want to help our fellow MIA members grow sales at Autosport International 2013. We will raise your profile and get your stand buzzing with visitors wanting to see your innovation and expertise, by taking your message, directly, to the media and prospective customers.

To help start 2013 with extra sales, Prova offers ALL MIA members a discounted, exclusive tiered PR service for Autosport International.

Together, we will harness PR to drive people to your company, both during the show and afterwards, at a price level to suit your budget. Prova, the UK’s leading motorsport and technology PR consultancy, has helped many grow their sales through innovative, impactful PR.
We speak your language, and have made our expertise available to you for Autosport International 2013 in these specially-priced ‘Campaign Packages’... 
 
Best Value PR Campaign (£500)

  • To take the hassle out of PR, our dedicated media expert will write your press release, with different versions for local and trade media, to maximise publicity. This is the first building block in a successful PR programme.
  • We will develop, for you, specific media lists for trade and regional media. From our own databases, our experts will create the perfect media lists for your company. You can keep these, for your own use, once the show is over as you will want to do more PR, later.
  • Our expert motorsport PR team will talk, directly, to media about your story, ensuring journalists have everything they need to use it. We will also link to Autosport International’s PR department so they use it when they can.
  • If photography is needed, we can organise that too, and the pictures are yours once the show is over.
  • As part of the process, our commercial team will, after the show, review your current PR activities and advise how to better use PR to increase your sales

Premium PR Campaign (£1,000)

  • A press release – written and sent to the key media (as in Best Value)
  • Development and collation of specific media lists for trade and regional media (as in Best Value)
  • One-to-one interview, with a selected journalist, during the Show. We will arrange, at least, one interview for you with a leading trade publication, giving you the opportunity for a larger media feature on your company
  • Sell in to wider media (as in Best Value)
  • Post-show PR review (as in Best Value)
  • We will write an e–shot message for you, encouraging and inviting your customers or targets to attend the Show and your stand. Written for use with your database – we can design and send this out, if you want us to.

Prestigue PR Campaign (£2,500)

  • A press release – written and sent to the key media (as in Best Value)
  • Specific media lists for trade / regional / national media collated (as in Best Value)
  • Two one-to-one interviews arranged at the Show (as in Best Value above)
  • Sell in of your story to wider media (as in Best Value)
  • Post-show PR review (as in Best Value)
  • Email shot encouraging and inviting your customers or targets to attend the Show and your stand (as in Premium)
  • Social Media Package – created, set up and run for one month to drive customers and visitors to your stand


Bolt-ons... to the above packages

  • Design for email shot - £850
  • Mail out of e-shot – 7p each message
  • Photography – TBA
  • Standard 2 minute video release - £800
  • Premium 2 minute video release - £1,500
  • Premium FIVE minute video release - £2,500  


Want to press the green button?

For more information, please call St John White or Faye Callaghan at Prova on 01926 776900 to make this your busiest Autosport International Show ever!

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