IFM Sports Marketing Surveys have just announced details of their 'Formula One Fan - Global Tracker':
"Hi everybody
Now that we have come to the end of probably one of the most exciting Formula One seasons ever – the focus turns to the 2011 season.
IFM Sports Marketing Surveys will carry out its largest F1 Global Tracker yet across 17 countries.
It identifies:
a) how Formula One sits amongst other sports
b) what are the team and driver perceptions and images
c) the associated brand values of those involved in Formula One.
Did you know that globally 65% of adults are interested in Formula One with India interest at 90% - 'an amazing opportunity'
Sign up by December 17th to receive a 10% discount – Topline report published January 2011.
Regards
Nigel Geach"
The Survey
• Published Report: Focus on regular and avid Formula One fans
• Global: 17 countries:
o EMEA (9) – France, Germany, Italy, Hungary, Middle East, Poland, Russia, Spain, UK
o Asia Pacific (5) – India, China, Japan, Malaysia, South Korea
o Americas (3) – Brazil, Canada, USA
• Fieldwork: End of Season - December 2010 / January 2011
• Sample: 8,500 globally – 500 per country – Formula One Fans
• Topline Results: January 2011
The Topics
• Formula One Fan + Team Profiles
• Formula One + Team Following
• Formula One + Team Perceptions
• Brands in Formula One
If you require more information about the topics then please contact Nigel Geach
Fees:
o £22,000 plus VAT (€25,000 +VAT)
o Sign up by December 17th 2010 to receive 10% discount - £19,800 plus VAT (€22,500 + VAT)
*Data from quick poll amongst over 31,000 adults in 18 countries across Americas, Asia and Europe
For more information, please contact:
Nigel Geach – Director
IFM Sports Marketing Surveys
tel: + 44 1932 350600
e: nigel.geach@sportsmarketingsurveys.com
Uli Lacher – Managing Director
IFM Sports Group
tel: +49 (0) 721-97241-200
e: ulrich.lacher@ifm-sports.com
