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Set motorsport free to add value to car companies
Motorsport Industry Association - The global business network for motorpsort

Set motorsport free to add value to car companies

Professor Parry-Jones CBE argues that only by setting the motor sport and car industries free to innovate will mass transport challenges be solved. 

The three biggest challenges facing those of us with any responsibility for the future of personal transport - radically improving the congestion, safety and emissions consequences of cars - have the same underlying cause. That is, the enormous and growing popularity of cars globally, and the enormous scale of our motoring activities.

In developed countries, cars account for around 90 per cent of all land-based passenger kilometres travelled. The balance is split between trains at five per cent, buses at four per cent, and walking and cycling the rest. In other words, the car is the first choice for meeting the mobility needs of the overwhelming majority. It is vastly superior to any rival for convenience, comfort and security. It is also the cheapest, apart from walking and cycling, and therefore the best value. That is why it is the choice of the mass market, and being adopted at breakneck pace by the peoples of developing nations.

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(Article taken from the Informer magazine)

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