Figures from the latest IFM Sports Marketing Surveys publication The World Sponsorship Monitor (TWSM) Annual Review show that the number of reported sponsorship deals have held up well in 2009:
- New deals have risen 15% on 2008 whilst withdrawals have remained at 8%
- The sports sector still dominates with 88% of all deals in both number and value
- Fewer deals over $10 million reflected the economic climate, but nevertheless announcements such as Sochi 2014 bid to host the Olympic Winter Games and Barclays Premier League boosted confidence
Nigel Geach, Director of IFM Sports Marketing Surveys comments:
“Sponsorship as a marketing discipline gives an excellent return on investment. Both rights holders and sponsors are working together more to maximise this return – the figures in the TWSM annual review are very encouraging for the future”
For further information contact:
Nigel Geach on +44 (0) 1932 350600, by email at nigelg@sportsmarketingsurveys.com, or visit www.sportsmarketingsurveys.com
