This is an unprecedented invitation to join with Tesco Momentum99 Racing and be part of the HUGE nationwide promotional campaign for Momentum99, Tesco’s Premier Fuel. This astonishing opportunity is offered by Thorney Motorsport to fellow MIA members ONLY.
Under their new name Tesco Momentum99 Racing, their pivotal role is one of simple promotion – the message that any petrol-engine car that fills up with Momentum99 could see higher performance, more miles to the gallon and a cleaner, more efficient engine.
The car will be launched on 11th March however the team have already achieved incredible success racing in the 2010 Britcar 24 hour jumping at one point from 40th to 27th position in 1hr 48mins!…..
Ahead of the new season Thorney are inviting MIA members to promote their businesses in two ways:
Branding on the Momentum99Team car, with all proceeds to the Motorsport Foundation®…….
The Momentum99 Team will race in the British GT Championship – first event 25 April 2011, contesting over 10 rounds! PLUS As part of the vigorous promotion to public and industry the Tesco Momentum99 Racing team and car will appear at a number trade shows and Tesco store openings.
Tesco’s extensive promotional plans also include:
• Xbox game branding
• Limited edition matchbox toys and lego sets
• In store branding
• Kx Energy drink packaging branding
• Forecourt branding
• Free toy giveaway (a bit like Shell and the Ferrari cars they did)
• On and off line advertising
• Free tickets for race weekends
• Customer ‘experience car’ – replica race car on track for passenger rides
• Tesco Race Driver Academy – competition to be a race car driver and have a proper race
• Car related events
• Specific Tesco Momentum Motorsport Day/event (location tbc)
Secondly they are looking for additional partners with products to supply the team to ensure their continued success. Should you be able to offer assistance with any of the following we need to know;
• Logistics (tractor unit, rental, driver etc)
• Lubricants
• Clothing supplier (we do our own embroidery)
• Carbon fibre supplier
• Tools/workshop equipment (workshop will be used to film a new TV series about racing as well)
• AV equipment (plasma screens etc)
• Race suits and team suits
• Battery supplier
• Wind tunnel time (again being shot for a TV feature)
• Wheels supplier
• Trailer refurbishment (we need to spruce up our own race transporter)
• Exhaust supplier
• Circuit time
The timescales for your involvement are very short and demand will be high so please contact us to reserve your place.
20m customers a week - Do not miss your chance to partner with the UK’s food giant
For more information please contact Charlotte Austin on +44(0)2476 692
or email charlotte.austin@the-mia.com
For additional information on Thorney Motorsports relationship with Tesco and the input of the fuel momentum, please click here
