Until recently the worlds of mobile and motoring seemed unrelated, other than through laws that stated if you were using one, you should not be using the other.
By their nature the two worlds are however related. Motoring takes you away from home and office, and mobile is the way to keep in touch. Perfect bedfellows.
Vehicle manufacturers such as BMW have been offering engine management updates via the mobile network for a while, and cars such as the BMW Z8 came with its own Motorola ‘flip-phone’ back in 2000, but these mobile touches were on the whole just plush gadgets or had an impact that car owner never actually saw.
Fast forward to 2011 and we are seeing the worlds of mobile and private transport integrate. Some of the latest Ford cars for example have marketing campaigns, not around the vehicle’s speed and efficiency, but how effective the car is as a mobile entertainment and app centre.
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