'Tis the season for digital discounts and deals. From large global brands to small online boutiques, increasing online shopping activities by offering discounts and incentives has become a key, festive marketing tactic... but does it work? The first mso.net article examines the role discount websites can play in loss leader marketing campaigns.
The second article takes a step back to look at the broader trends impacting online retailing and the rise of 'cyber Monday' in the shopping habits of US consumers. How will online sales impact the high street? mso.net investigate and share their news.
In response to requests from clients, mso.net have also created a new Technical Briefing - a bitesize, purposeful email update that unravels some of the business issues arising from the latest changes in cyberspace. To sign up to your free copy, simply email mso.net.
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