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MIA  MOTORSPORT INDUSTRY ASSOCIATION

Formula One Season Launch 2018 video - putting fans at the centre of the Sport

19 Mar 2018

To launch their 2018 season, Formula One have released a 60-second video on social media last week, using the tag line "Engineered Insanity" with 6 fans being subjected to heat, wind and rain to experience some of the conditions the drivers have to contend with. This dramatic video clearly shows the shift in Liberty Media's marketing strategy, with fan engagement being now a priority for the F1 owners.

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