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MIA Business Workshops at Autosport International 2015

08 January 2015

Location: NEC, Birmingham

MIA Business Workshops at 
Autosport International


Please note - Workshops are FREE to attend

Pre-register to secure attendance - You can also turn up on the day

Thursday 8 January

Suite 22

10:15 - 11:15

USA market intelligence workshop

Join us for a one hour USA market intelligence workshop. Hear from the experts first-hand the most up to date news from the US markets – NASCAR, Indy-Car, USC and Off-Road. Don’t miss the opportunity to get the heads up on new/existing prospects that will help develop your share of the USA Motorsports Market. The MIA will also discuss their plans for their May Business Development Visit to Charlotte and Indianapolis 2015.

 Suite 22

11:30 - 12:30


Racing in ‘Real Time’: multi-domain modelling for driver in the loop simulators

With the introduction of motorsport regulations which limit the amount of physical testing teams can do, simulation plays a bigger role than ever in whole vehicle development. Dymola (Dynamic Modelling Laboratory) is a versatile, multi-domain, object orientated tool allowing multiple domains to be coupled together. Dymola is used in F1, IndyCar and NASCAR.

Uses of the models range from desktop simulation to trackside tools and the focus of this workshop is on ‘Real Time’ models for driver in the loop simulators:

  • Demonstrating how Dymola is used in Motorsport Vehicle Dynamics
  • Covering some of the fundamentals of the Modelica language that underpins everything in Dymola

Suite 22 & 23

12:45 - 13:45

Learn how to Exploit your Motorsport Capability Within the Automotive Sector

Join us on the first day of the Autosport International, for this Motorsport to Automotive Workshop. It will consist of a panel discussion, followed by a question and answer session.

Suite 22

14:00 – 15:00


Ben Ainslie Racing (BAR), Technological Challenge for the America’s Cup

Engineering for Takeoff - For over 160 years the America's Cup has provided the world’s greatest challenge in yacht design and development, the move to 72ft foiling catamarans for the last Regatta took that challenge to an altogether new level: where the UK's unique combination of world-class sailors and leading-edge race technology could deliver.

Andy Claughton has been at the forefront of yacht racing development around the world for many years. Now, as Technical Director of Ben Ainslie Racing, the British Challenger for the 35th America’s Cup, Andy will coordinate a team of designers and engineers as they design, build and test the prototype and final boats that will challenge for the 35th America’s Cup.
Andy will give a summary of BAR’s progress to date in tackling the engineering challenges facing the team, and describe the opportunities for interaction and collaboration with the Challenge over the next 2 years.

Friday 9 January


Suite 22

10:15 - 11:15


Vehicle Lightweighting and Active Aerodynamics

High performance cars very often lead the way in the use of new technology and with active aerodynamics there is no exception.  With the introduction of light weight composites for body, chassis and components, the potential for reduced stability and traction highlight the need for active aerodynamics.  Whilst currently race and performance cars are equipped with some aerodynamic features such as rear wing air brake to provide drag and downforce it is becoming apparent that light weight cars are going to need rather more than this. 

With fuel efficiency and emissions reductions being the drivers for change in the automotive world, it is often the case that technologies initiated and perfected in the sports arena eventually emerge into the light of mass volume car production.  This workshop will address some of the aerodynamic issues currently being addressed in the autosport world and examine how some of the technologies will be incorporated into volume production vehicles.

Suite 23

10:15 - 11:15


Niche Vehicle Network Executive meeting - Invitation Only:

This workshop is open to a selected number of NVN members.

Suite 23

11:30 - 12:30


The Race Track of Business

Exploring the Pitstops and Legal Pitfalls of Modern Business

‘The Race Track of Business’ is a lighthearted look at some of the issues that face the modern business with Mervyn Rundle and Richard James of Solicitors Title. Solicitors Title are long term members of the MIA and Mervyn in particular, is a great motor sports enthusiast, who happens to be a lawyer. Both Richard and Mervyn have years of experience helping business people navigate the complex business and legal world.

This is a great opportunity to engage with these legal problem solvers - out of the office!

Suite 22

11:30 - 12:30

Learn how to Exploit your Motorsport Capability Within the Defence Sector

Join this panel discussion / Q&A to hear about current and future business opportunities from key decision makers within defence.


Suite 22

12:45 - 13:45


Base Performance Simulators 2015 Preview

Base Performance Simulators will be hosting a workshop at 12:45 on 9th January to make some important and exciting announcements about 2015.  This will include the launch of a new product aimed at professional teams and series promoters, and a significant development to our hire programme, based 15 minutes from Silverstone.  Join us for a glass of bubbly  and to be the first to hear the news!

Suite 23

14:00 - 15:00


How to Make Sure Your Intellectual Property is Protected

Squire Patton Boggs has one of the most respected automotive legal teams worldwide with a real understanding of our clients’ needs. With an expanding presence in the motorsport world, our work is based on sound legal knowledge and vast experience, and our advice is straightforward and commercial.

If you would like to host your own Business Workshop, please click here for more details

Discounted Autosport International 2015 flight offer - CLICK HERE

For more information please contact Alec Davis on +44 (0)2476 692600
or email alec.davis@the-mia.com