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MIA Entertainment and Energy Efficient Motorsport Conference in association with AVL RACING

09 January 2019

Location: NEC, Birmingham

When: 9 January 2019
Time: 08:30–17:00
Location: Concourse Suites 1 & 2, NEC, Birmingham, B40 1NT

The mobility future is said to be all-electric - how realistic is this ambition and how can your business benefit from this change?

This unique combined conference and technology showcase will gather over 200 leading figures from international industry, media and government organisations spanning motorsport, high-performance engineering, automotive and other adjacent sectors including aerospace, marine and rail to discuss current and future technology developments and explore opportunities for business growth. 

With energy-efficient, connected and autonomous technologies high on the agenda for many global industry sectors, the 2019 MIA Entertainment and Energy-Efficient Motorsport Conference (EEMS) in association with AVL RACING at Autosport International, will explore motorsport’s proven value as a world-leading R&D resource for the development of innovative solutions to the challenges faced by many parallel industries worldwide.

Increasing use of low-carbon fuels to meet transport demands means the internal combustion engine is with us for the foreseeable future. Learn, experience and discuss with experts the future of increasingly energy-efficient internal combustion engines linked to low-carbon fuels in motorsport and discover 'what's in it for you'! Our industry is heading for a period of change and motorsport innovators can learn to prosper from this change. 

Not only will discussions focus on motorsport’s value in the race-bred design, development and application of energy-efficient solutions but also its growing role, as a powerful entertainment platform, in accelerating awareness, understanding, acceptance and adoption of disruptive new technologies, to help build a significant, robust and lucrative future market. 

Confirmed Speakers and Panellists:

Ulrich Baretzky
Head of Engine Development
Audi Sport

Rodi Basso
Motorsport Director
McLaren Applied Technologies

Kevin Baughan
Former Deputy Chief Executive - Innovate UK
Kevin Baughan

Hugh Chambers
Chief Executive Officer
Motorsport UK

Matthias Dank
Global Business Segment Manager

Prof. Dave Greenwood
Advanced Propulsion Systems
University of Warwick

Tony Harper
Industrial Strategy Challenge Director - Faraday Battery Challenge

Arnaud Martin
Chief Engineer - Motorsport
Integral e-drive

Rod Nelson
Head of Vehicle
Performance Group

Prof. Steve Sapsford
Managing Director

E W (Gene) Stefanyshyn
Senior Vice President & Chief International Officer

Pat Symonds
Chief Technical Officer - Motorsport
Formula One


Iain Wight
Business Development Director
Williams Advanced Engineering

Chris Aylett
Chief Executive Officer
Motorsport Industry Association


Be there - be future ready!


  • NETWORK and collaborate with 200+ high-level international, cross-sector delegates
  • EXPERIENCE our stunning interactive vehicle and technology showcase
  • DISCUSS and debate the future of race-bred technology development and transfer
  • DISCOVER new technology and entertainment business opportunities in motorsport and beyond
Confirmed showcases include:




Price and Booking*

Delegate (incl. lunch & refreshments):

  • MIA Member - £175 + VAT
  • Non-member - £225 + VAT

Vehicle & Technology Showcases:

  • MIA Member - £600 + VAT (incl. vehicle showcase area, 2 delegate places, lunch & refreshments) - SOLD OUT
  • Non-member - £750 + VAT (incl. vehicle showcase area, 2 delegate places, lunch & refreshments) - SOLD OUT
  • MIA Member Plinth - £350 + VAT (incl. 500 x 500mm branded plinth display, 1 delegate place, lunch & refreshments) - SOLD OUT
  • Non-Member Plinth - £450 + VAT (incl. 500 x 500mm branded plinth display, 1 delegate place, lunch & refreshments) - SOLD OUT



In association with:




Supported by:

The coolest cooling in the world

  Media partners:  

For further information and to book contact Sharon Ford
or call on +44 (0)2476 692 600


*Terms and conditions apply