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MIA  MOTORSPORT INDUSTRY ASSOCIATION

MIA & IET Partnership Launch Event

20 January 2016

Location: IET, Savoy Place, London

MIA & IET Partnership Launch -
"Horizontal Innovation"

Wednesday 20 January 2016
11:00-14:00
Savoy Place, London

ATTEND • SHOWCASE • LEARN • NETWORK

Championed by the Motorsport Industry Association (MIA), Motorsport Valley UK® has emerged as a world-renowned example of how, through "Horizontal Innovation", race-bred technology, knowledge, practices and processes can be successfully exploited in parallel sectors, such as Automotive, Defence, Aerospace and Marine - achieving widespread benefits and significant commercial advantages. As such, Motorsport represents a ‘best practice’ example of what could, and should, be achieved more widely across the UK and internationally.

Against this background, this unique event in the heart of London will launch a historic / ground-breaking partnership between the MIA, the world’s sole Motorsport and High Performance Engineering trade association, and the Institution of Engineering and Technology (IET), the world's largest cross-sectoral, multi-disciplinary science, engineering and technology institution. Their combined experience underpins a potent, long-term collaboration, which will take the lead in raising awareness and facilitating wider take-up of "Horizontal Innovation" - representing an enormous opportunity for the UK, and innovation in general.

Taking place at the IET’s newly-reopened Savoy Place building on the River Thames, this significant, high-profile event will gather a large number of key representatives from Government, National Media and Industry to launch a collaborative programme of activity which will create a tangible impact in facilitating new long-term, multi-disciplinary collaborations across sectors:

 

  1. An informative film, featuring six case-studies, promoting Horizontal Motorsport Innovation and highlighting the domestic and international opportunity for the UK
     
  2. A series of ‘brokerage events’ to facilitate engagement between parallel sectors, and unlock new opportunities for cross-pollination of skills and technology.
     
  3. A new "Horizontal Innovation" category in the internationally-renowned IET Innovation Awards
     
  4. An annual challenge-led "Horizontal Innovation" funding competition (HVM Catapult / Innovate UK-backed development prize - to take the winning concept through to industrialisation).

The scale of this event, proposed activity and subject matter involved represent a significant opportunity for participating organisations to raise their profile and relevance at the highest level both in terms of government/industry and the wider press and public.

This is YOUR ideal opportunity to:

ATTEND this insightful and valuable joint event. Enjoy an afternoon of high-level networking, discussions, presentations and announcements featuring a host of leading names from Government, Industry and Media. Please register your interest here.

SHOWCASE YOUR innovative technology and capabilityas part of a stunning in-room technology showcase. Availability is limited - please contact Megan Phipps at the IET to express your interest.

DISPLAY your innovative motorsport vehicles at this historic and prestigious launch event. Vehicle places are strictly limited - please contact Megan Phipps at the IET to express your interest.

This prestigious launch event will also showcase the “MIA/IET Horizontal Innovation” film, featuring MIA members whos innovative motorsport technology has been successfully transferred into other high performance sectors. Case studies supplied by:


New long-term cross-sector collaborations will be created - REGISTER HERE

For more information please contact Carrim Bundhun on +44(0) 2476 692 600
or email carrim.bundhun@the-mia.com