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MIA members register today - May 22nd Birmingham briefing regarding £17m funding

17 May 2018

Innovate UK has up to £17 million to invest in projects to test and generate new ideas for immersive experiences for audiences and transform the creative industries.

Up to £16 million is available for 4 demonstrator projects for immersive experiences with audiences of more than 100,000 people, and a further £1 million for early-stage projects that seek to understand customer needs for immersive experiences and the tools needed to deliver them.

“Demonstrator Projects” will have to explore new ways of communication with mass audiences using new immersive technologies and experiences which are a significant advance on the state of the art in the chosen area. They should reach a public audience of more than 100,000; show a high level of innovation and scale that could transform the sector; generate audience and consumer information that could be used to test the viability of new business models and show that they could be replicated across the creative industries

Areas with strong potential could include moving images, access to live sporting events, visitor experiences in museums and galleries and such like, which must have access or use globally-recognised intellectual property (IP).

More information on https://www.gov.uk/government/news/immersive-audience-experiences-apply-for-funding

ISCF Audience of the Future Demonstrators Consortia Building Event - 22nd May, Birmingham

To encourage the formation of viable consortia to meet the very significant ambitions of the Audience of the Future: Demonstrators competition, UKRI is supporting facilitated half day events to bring together potential bidders for each of the competition themes.

On 22 May at Birmingham, MIA members are being encouraged to attend the Sports Entertainment Consortia Building event to find out more about the ambition of the competition, engage with relevant projects that reflect the current state-of-the-art and explore opportunities to collaborate.

Availaibility to this event is strictly limited. Book your space online asap to disappointment.

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