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Mint 400 UK Supplier Off-Road Showcase & Business Development Mission

09 March 2016

Location: Las Vegas, USA

Mint 400 Supplier Showcase
Business Development Mission


9-15 March 2016
Las Vegas, Nevada

Explore business in the $23.1 billion Off-Road Market

The US Motorsport market is the world’s largest, with many prominent organisations based in Nevada and the surrounding region - which is also a major 'hub' of the US Off-Road Racing industry. As the fastest growing area of US motorsport, with many race events boasting large numbers of vehicles across multiple classes, team budgets of $500,000+ and very few technical regulations, this is a highly-lucrative export market. Building on a rapidly growing programme of activity, and top-level contacts, the MIA has organised a six-day programme of activity to explore business opportunities in this lucrative region:

UK Supplier Visit & Showcase at the 'Mint 400' (9-13 March 2016)

The General Tire Mint 400 is one of the world’s largest Off-Road races. Centred in Downtown Las Vegas, this key event will gather over 330 Off-Road teams and 25,000+ enthusiasts, many of whom operate specialist race vehicles themselves. For the full schedule of events, please click here.

The MIA's 'UK Advanced Racing Technology' area within the newly-expanded Mint 400 Contingency paddock (11 March) will be located in the centre of the action, on the main Fremont Strip, and open to all in attendance. This presence will allow UK companies to display their technology and capability throughout the ‘Contingency Day’ and enable direct engagement with teams and enthusiasts interested in new products and solutions. For the remainder of the event, the UK group will benefit from unique guided access to constructors, teams and key decision-makers.

If you supply components, systems, equipment or parts suited to this extreme environment, these competitors and enthusiasts want to meet YOU! Just bring your products, samples, display and promotional materials as hand luggage, or send via freight. Over £1,800 of value includes:

UK Exhibitor Package (based on single delegate per company):

  • Pre-promotion, meeting arrangement, introductions and dedicated MIA support from the moment you book
  • 10ft x 10ft tented booth space with low side walls and full back wall within the 'UK Advanced Racing Technology' area
  • Custom-printed high quality graphics to display your company imagery & branding (artwork supplied by you)
  • 3ft x 8ft table with ‘Mint 400’ skirt
  • 2 chairs
  • Literature rack
  • Race & Exhibitor Pass
  • Includes Nevada tax and state vendors fee

Business Development Mission (14-15 March):

Two whole days of guided visits, tours and engagements with leading motorsport organisations will allow delegates to learn ‘first-hand’ of new business opportunities in the Nevada region. Gain unprecedented access to buyers and decision-makers interested in YOUR innovative solutions. We are actively targeting engagements with Baldwin Motor SportsBest in the DesertKroyer Racing Engines, Las Vegas Motor Speedway, Menzies MotorsportsRob MacCachren MotorsportsShelby AmericanSpeedway Classic Cars and Strobel Motorsports.


Off-Road Expo Showcase & Mission - £1,200 + VAT
Off-Road Expo Attendance & Mission - £500 + VAT

Explore US Motorsport's fastest growing area 

BOOK HERE - to secure YOUR presence. Places are strictly limited!

For more information please contact Carrim Bundhun on +44 (0)2476 692 600
or email carrim.bundhun@the-mia.com

* Subject to confirmation of UKTI funding