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Motorsport Going Global: The Challenges Facing the World's Motorsport Industry

Motorsport Going Global: The Challenges Facing the World's Motorsport Industry

Motorsport Going Global provides the definitive economic study of the £50 billion global motorsport industry, written by Nick Henry, Tim Angus, Mark Jenkins and Chris Aylett, CEO of the MIA.

“All bodes well for an industry I believe has room to develop and reach its potential. In order to do that it must overcome the many challenges so succinctly examined throughout this book”
Max Mosley
Former President, FIA

“Racing is truly a global enterprise, expanding every year. It is an extraordinarily dynamic worldwide market. This book does an excellent job in capturing its scope and robust vitality”
Steve Lewis
Owner of Performance Racing Industry (PRI) magazine & tradeshow

“This excellent, readable book looks at the motorsport industry in a new light”
Professor Garel Rhys, CBE
Centre for Automotive Industry Research, Cardiff University

Bringing a new perspective on globalisation, this unique book presents an exciting and definitive analysis of one of the most competitive business environments possible: the Global Motorsport Industry.Motorsport Going Global draws on ten years of specialised research, benchmarking the global grid of motorsport and, as this vast sporting business enters a new era of global opportunity, asks and answers the question... "What next?”

Anyone requiring a sound strategic overview of this fast-growing global industry should read this book - no strategic plan in motorsport can ignore the next decade, a topic which Motorsport Going Global considers in detail.

The book features interviews with top executives and key international figures including Sir Jackie Stewart, GianPaolo Dallara, Peter Digby (Xtrac), Herb Fishel (ex-GM), David Richards CBE (Prodrive/Aston Martin), and Pat Symonds (ING Renault F1 Team).

To order your copy, please contact our team on +44 (0)2476 692 600 
or email info@the-mia.om