Motorsport UK: the new name for the Motor Sports Association (MSA)
14 Nov 2018
An ambitious new phase for motorsport in the United Kingdom has begun, with the Motor Sports Association (MSA) launching a new identity, Motorsport UK, as it transitions from a traditional governance-led association to a modern membership-focused organisation.
The rebrand from the MSA to Motorsport UK signals a shift in the governing body’s emphasis, putting the promotion of the sport and customer service at the forefront of its mission. This represents a fundamental repurposing of the organisation as it seeks to grow the sport and better serve its members.
The new name, Motorsport UK, and the more striking visual identity with its modern typeface and bold colour palette, will make the governing body more identifiable and relevant to new audiences, providing a better platform from which to market and grow the sport.
Motorsport UK’s new strategy aims to build a stronger, more vibrant community across motorsport. The new identity reflects this through four concentric circles to represent four-wheeled action, united across four home nations, with a dynamic design celebrating speed.
The governing body will create a sustainable future for UK motorsport not only by reaching out to new audiences but also by adding value for existing members. The current membership comprises 30,000 competitors, 10,000 marshals, 3200 officials and 720 clubs.
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