Essential Business Development Skills Programme - Practical Marketing
Location: Stoneleigh, Warwickshire
Build your business with Practical Marketing
One Day Training Course
Tuesday 5 April 2011
Stoneleigh Park, Warwickshire
Book Now - Spaces limited
Why do we need it?
These are difficult times in the motorsport industry and many companies have shied away from marketing in the past. Now more than ever the most important thing to consider is not how much to cut your marketing budget back, but how best to spend it to hit the most targeted and focused customers as possible.
Getting your message across in the most cost-effective manner, whilst raising your conversion rate, is the real trick and this requires regular review and expert assistance. In these difficult times marketers are increasingly looking to the internet and digital marketing to drive sales. In particular search engine marketing, where research has discovered an increased return on investment by up to 25%. However utilising the range of sophisticated internet and digital marketing has added its own complex array of solutions to the already substantial assortment of traditional marketing methods available; knowing which way to turn often requires more research and a lot of patience.
“The marketing course I attended was very informative, the trainer was very knowledgeable and pitched the training at the right level. I felt at the end of the training I had a good level of knowledge and was able to take away some good practical steps to improve our marketing.”
This workshop is designed to de-mystify marketing and demonstrate how you can adapt and employ new methods to help your business survive and prosper in this challenging industry environment.
Why come to a workshop?
To enable you to focus on your business and look at it from the outside in, away from the day to business environment
To talk to peers about the issues facing the industry - your business
To discuss with experts your specific opportunities and how you can apply marketing to your business
To network and meet potential customers and partners
What the course will cover
The role of marketing within your business
Developing a marketing strategy and plan to grow the business
Research and analysis - discover what your customers want and what the competition is doing
The various marketing tools and how to use them to your advantage
How to write effective and enhancing sales literature designed to engage buyers’ interest
Evaluate the impact of your marketing activities and monitor the return on investment
For more information please contact Sarah Pagan
on +44 (0)2476 692600 or email firstname.lastname@example.org
- Member - £200 + VAT
- Non-Member - £250 + VAT
- In house Training - Price on Application
* Terms and Conditions apply