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Training - Exhibition Preparation and Business Development

09 March 2011

Location: Stoneleigh, Warwickshire

Exhibition Preparation and Business Development Module

One Day Training Course

Wednesday 9 March 2010 
Stoneleigh Park, Warwickshire

Book Now - Spaces limited

Why do we need it?
This is the time of year when you need your best marketing effort and reward as the forthcoming exhibitions need to attract real business and value.  Exhibitions can deliver new business and be an effective sales and marketing tool, when planned and marketed correctly.  Orders get placed, new customers are discovered and nothing can be left to chance.

This module is designed to show you how to make the most of your exhibition opportunity, the benefits of preparation and how to get your message across and secure business.

The day will be interactive, enjoyable and provide valuable networking with colleagues from industry. You will be encouraged to ask questions, share your experiences and find solutions for your particular needs.


“Eye opening” and very useful, full of important information that managed to get below the skin of how to make the opportunity work for a company, while at the same time allowing time and feedback from Julie that bought added confidence from the group.
All area’s were addressed in a way that was both interactive and fun, giving lots of thought for food and some homework...!"

Graham Spowell
Delta Composites Limited

Why come to this module?

  • Focus on your business to find solutions which work for you
  • Discover new ways to find new business, new markets and new customers
  • Look at how to keep in touch with new and old customers – retain their loyalty and custom
  • Discuss your specific opportunities and how you can apply marketing skills to maximise them
  • Identify your business goals and objectives and learn how you can achieve them
  • Network and maybe find new customers and partners

What the module will cover:

  • Learn where to focus your preparation and attract buyers
  • Setting clear and achievable objectives
  • How to prepare – pre, during and post exhibition
  • How to decide which visitors are your target and focus  
  • Sorting the talk – how to get your message across and secure business
  • Best tips for manning your stand
  • Tips to maximise the layout and design of your stand
  • Vital hints on the follow up  - when you secure a return for your investment of time and money
  • Exploiting the exhibition’s marketing opportunities
  • How to sell yourself and promote your company
  • Why network and which events to attend
  • Preparation – what to say, who to go with, what to take and what to wear

    For more information please contact Nicola Edwards
    on +44 (0)2476 692600 or email nicola.edwards@the-mia.com

    * Terms and Conditions apply

Module prices*:

  • Member - £200 + VAT
  • Non-Member - £250 + VAT
  • In house Training - Price on Application